Optimizing your web site, to achieve the best position during a potential customers search engine query, involves some careful thought and somewhat of a talent for writing. The following SEO Tips will aide in the optimization process of your website. All of the following SEO tips, have no particular order, however the more you use these SEO tips and become familiar with them, the more effective content you will be able to supply to your site.
SEO Tip #1 Using a keyword selector tool, such as WordButler, WordStream or KeywordDiscovery, will provide you the best possible content to include in your header. Some of these tools can be found, free of charge.
SEO Tip #2 Use multiple, relevant, words in the submissions tab of the search term. This will provide the most commonly used combinations, providing you with a vast number of possibilities for your text body, Meta tags and Meta keywords.
SEO Tip #3 Provide your self with a keyword relevancy report. You will receive invaluable information, such as, how many times those specific terms were searched in the last 30 days, on the top 10 search engines.
SEO Tip #4 Use “Social Bookmarking” tools like Delicious. This allows you and others to save favorite sites in a public forum vs. the favorite tab on a web browser, which only individuals can access. The more social bookmarks you have the higher your rating will be, thus it will drive traffic to you, by creating “Back Links” to your site.
SEO Tip #5 Post introduction videos of your website to places such as, Facebook, Youtube and Myspace. This SEO tip allows maximum exposure for virtually no cost.
SEO Tip #6 Produce a “Podcast” describing your service or product. These can also be uploaded to venues such as the ones suggested in SEO tip #6.
SEO Tip #7 Go ahead and bid on “Pay per Click” options through search engine listings. Yes it may cost you a bit of cash, but the advantages in building a position as close to the top of a search engine is what it is all about. This method will eventually pay for itself.
Although these are but of few of your options, they are some of the most powerful SEO tips you can follow. Any one or a combination of these will bring results. I would suggest doing your homework though. Being assertive by adding these SEO tips to your marketing plan will be extremely profitable.
We decided to make a quick list of SEO Tips for new webmasters or website owners to help eliminate all the confusion and outrageous claims of secrets and backdoor methods. Make no mistake about it, there are what are termed “blackhat” SEO techniques. But they rarely provide any long term value since they are quickly found and eliminated by the search engines, and punishment is swift.
A lot of people want to make search engine optimization appear to be highly technical and secretive. If you go to any of the popular search engines information pages, they give you the basic guidelines and even provide some good ways to check your website for potential problems. There are no secrets, the exact method search engines use to rank and index pages is proprietary to protect against people who would use that information to corrupt the integrity of the search results.
So to cut through some of the long and less than exciting information available on SEO, we compiled a simple list of necessary procedures to follow when creating any new website page. Which brings up another issue that may be misunderstood. Search engines rank website pages, not the entire website. Each website page stands on it’s own in being ranked and indexed.
SEO can be split into two areas. One is on page, which deals with how you present and format any information. The other is off page, which deals with links that point to your website pages. Another key point is not to sacrifice user-friendly aspects for SEO methods. The visitor experience should always be considered when trying to create a search engine friendly website page.
SEO on page factors are:
Meta Tags – Your title, description, keywords, should match the content. Using your keyword phrases in each in a logical and accurate manner for both search engines and vistors is important.
File Names – The page file name, graphics alt text, and any associated files should be named using the keyword phrases or related terms as they apply.
Theme – Keyword phrases should be used in natural way a long with associated and related terms. Don’t over do the keyword phrase (called “stuffing” keywords), use where necessary but don’t over use. Use H1-H6 HTML tags to indicate important titles (H1 being the most important, H6 being the least). You can also use other font attributes to indicate importance like bold, italics, or even colors.
Navigation – All navigation links should use descriptive anchor text to make it easy for both the search engines and the visitors to understand the content. If you use pull down menu graphics as element of design, make sure you also include anchor text equivalents somewhere on the website page.
SEO off page factors:
Links – Off page SEO is primarily all about links to your website page from other website pages. The authority or what Google calls Pagerank, is a point of consideration, since Pagerank can flow downwards to your website page (i.e. a Pagerank is between 1-10, the higher the number the more value). The perfect link, if there is one, would be from a high Pagerank website page of similar or like content that uses anchor text that accurately describes the content of the page being linked too.
There are many opinions on the amount of Pagerank that flows down, the weighting of the content, and the accuracy of the anchor text. Your best bet is to go with the basics of all three and be done with it.
Too many new webmasters get caught up in all the nuances and details of every specific aspect of off and on page SEO. You can easily drive yourself crazy with all the different opinions and the latest tricks or trends. The search engines constantly update the mathematical algorithms they use to rank and index website pages. The search engine’s goal is to produce the most accurate search results and to eliminate any attempts at beating the system.
The best SEO tip I can give is to follow the search engine guidelines, provide high value content, and always keep the visitor in mind while doing any SEO. Once a visitor arrives, you need to make sure that the information you present does its intended job, whatever that might involve. If direct sales, convert them to a buyer. Or maybe sign up for your newsletter, or additional information.
Getting tightly targeted search engine traffic is great, but always keep the visitor experience in mind when doing search engine optimization. Try not to get lost in the weeds and forget the main purpose of your website, whatever your goals. Sometimes the best SEO tips for new webmasters are to keep it simple and effective for both the search engines and the website page visitors.
A lot of people now take advantage of the Internet to introduce and sell their products online. However, to be truly successful in this endeavor, one must know the importance of good SEO (Search Engine Optimization).
So, if you are also thinking about selling your products online, you need a good SEO strategy to have greater site visibility in the search engines like Google, Yahoo, and MSN. Once you achieve this, you’ll have constant stream of targeted visitors. Here are top 5 SEO tips for beginners to get high search engine rankings:
1. Do not get a new domain unless it’s necessary. It is always better to stick to your old domain because search engines determine how long your site has been up. If you purchase a new one, chances are you’ll wait for some time before your site gains traffic and gets indexed in different search engines.
2. Make your audience your primary reason why you optimize your site. A lot of SEO beginners think that to be successful in Internet marketing, one has to optimize the site to attract search engines. True to some extent, but if you’re new to online selling, your priority must be to optimize your site for audience since search engines alter their algorithms and give high rankings to sites that are user friendly.
3. Choose the right primary keywords and keyword phrases. This step is very crucial since the main goal of search engines is to return the most relevant results for any given search query. So, if you target the wrong keywords, chances are the main search engines will not understand what your site is about, thus it will not provide relevant results for certain queries. To find the right keywords, you can use Google Adwords and other keyword research tools.
4. Remember that content is king. Without good and high quality content, your site will lead you nowhere. So, write your own content based on your keyword research and make sure it’s unique and original. If you can’t do the writing, you can always hire freelance writers to write content for you.
5. Do work on making your site a link worthy one. To do this, you must include news, tips, and high quality content on your site. Plus, make sure to educate your online visitors through the use of videos and collect feedback from them.
These are just a few tips to help your new site achieve high search engine rankings.